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    OAKLEY DESIGN BRIEF  
www.oakleydesignbrief.com/
Designed by: Waste Creative
There’s a tendency for big brand websites to be forced down the Flash design path these days, purely because it offers so many interactive possibilities. Parts of this site from Oakley just couldn’t have been done any other way – or at least kept viable in terms of effort and time. Aesthetically it plays on the grungy urban themes and Banksy-style stencil graffiti that are very much in fashion at the moment, whilst weaving in some seriously slick touches for adding subtle fun. The main focal point is the now closed Design Brief competition and the incredible showcase of entries found within the gallery secton – which are of an awesome standard. Visitors were able to submit vibrant ideas for glasses and packaging using a combination of Papervision and an XML-fed CMS, with submissions to be judged by influential design personalities such as Graham Fink and Barnzley.

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Persona Creative describes itself as a ‘full service marketing communications agency’. It hit our radar after working alongside Toshiba for a promotional tie-in with the summer hit Transformers.
 
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Flash Player 10 – Developer overview
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Web coding for designers: PHP first steps
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Behind the Scenes - Vivid Image & Vauxhall
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ISSUE 151
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